Every second Ukrainian does not trust authorities (49%), every third (35%) does not tolerate decentralization reform (35%) and has no trust towards mass media (29%).
These are the results of the all-Ukraine poll conducted by the sociological agency ‘FAMA’. The research was ordered by the NGO ‘Lviv Media Forum’ and School of Journalism, Ukrainian Catholic University with the financial support of the British Embassy in Kyiv.
The research was aimed at measuring sensitivity of Ukranians towards the following topics: authorities, media, mobilization, demobilization, decommunization, IDPs, and the possible influence of propaganda towards their addittudes.
Sensitivity towards propaganda influences respondents’ loyalty towards media. This is especially visible when respondents indicate their absolute distrust towards Ukrainian media: 39.4% of those Ukrainians who are influenced by propagandist messages demonstrate no loyalty towards Ukrainian media.
The attitude of Ukrainians towards IDPs is not influenced by their experience of direct communication with internally displaced people. However, 70.7% of those Ukrainians who are influenced by propaganda, are absolutely biased towards IDPs.
The attitude towards IDPs does not depend on the region where respondent lives.
Those Ukrainians who are more sensitive towards propaganda, demonstrate stronger bias towards demobilized people and the mobilization process. At the same time, the place of residence does not influence Ukrainians’ attitude towards mobilization.
However, this factor (place of residence) affects the attitude towards demobilized people. In the West of the country, only 6.9% respondents demonstrate their bias (14.3% in the North of Ukraine, 19.8% in the East, 16.7% in Central Ukraine and 11.5% in the South of the country). This attitude is not influenced by the experience of communication with demobilized compatriots or mobilization of a relative.
89.5% of respondents are biased or somehow biased towards decommunization process. Mostly people demonstrate negative attitude because of their ideological preferences or because they think that the reform is not the most urgent thing to be addressed at present moment. The level of sensitivity towards pro-Russian propaganda does not influence the attitude towards the reform. However, respondents’ place of residence has an impact: people in the West of the country are more loyal toward decommunization.
The poll was conducted using the method of ‘face to face’ interview during the period of 7th and 2th of August 2015 by the sociologic company ‘FAMA’ within the framework of the complex sociologic research ‘Conflict in Media & Media in conflict: communicating sensitive issues by means of media’. The research was ordered by the School of Journalism of Ukrainian Catholic University and the NGO ‘Lviv Media Forum’ with the financial support of the British Embassy in Ukraine.
Overall, 2000 citizens of Ukraine participated in the poll. Confidential probability is 0.954; sampling error is not higher than 2.2%.
For results close to 50%, sampling error with confidential probability of 0.954 is not higher than 2.2%; for results close to 25% or 75% sampling error is 1.9%; for results close to 10% or 90% sampling error is 1.3%; for results close to 5% or 95% sampling error is 1%; for results close to 1% or 99% sampling error is 0.4%.