15 most interesting theses of the II Lviv Media Forum


“War. Politics. Corruption. Media: a player or a tool?” – more than 600 journalists, media-managers, experts and students were searching for an answer during two days on II Lviv Media Forum.
55 speakers from 7 countries (Ukraine, Germany, Denmark, Poland, Belorussia, USA, Russia) came to this year Forum.

1. Geoffrey Pyatt Ambassador Extraordinary and Plenipotentiary of the USA:
“The revival of the independent media is the way to reach a civic society. I’m looking optimistically on the Ukraine’s journey in this field, but still a lot of work has to be done. Especially in Kyiv.”

2. Natalya Lyhachova Telekritika, Ukraine:
“Everybody expected the qualified change of the journalism after the Revolution of Dignity as journalists made their best during the Maidan. But it is a very sad situation when somebody is writing about the military campaign in the ATO zone and the others are still playing oligarchy games. Oligarchs are playing the main role in nowadays plot and there are only two solutions of this problem – strict reforms in the country system and the strong self-organization in journalism”

3. Sherry Ricchiardi American Journalism Review, USA:
“Journalists became very important for the society especially during the war. That’s why media ethics is a very important question. We are all responsible for giving accurate, true and fair information. I didn’t find the better example than Ukraine. You inspire us. Truth is the first war victim and we have to change that.”

4. Serhiy Loyko Los Angeles Times, Russia:
“Today is the best day to complete the creation of the national idea. You have it. But you need an army to complete it. The new, democratic and strong one. The one which you like. And everybody should take part in it – journalists, citizens and authorities. Because the soviet structure is still functioning today.”

5. Grzegorz Piechota Gazeta Wyborcza, Poland:
“Polish media are very divided btu when we talk about Ukraine we are very much cooperating with each other”

6. Victoria Butenko international media producer, Ukraine:
“Look for more information every time. When you give an actual, interesting, exclusive information you get a broadcast or a page in a newspaper. Ukraines return to the international broadcasts and newspapers is in your hands”.

7. Tetyana Pushnova television station Ukraine Today:
“Putin’s wall – is the system that tries to make a parallel reality which imitates the civilized rules of game. It has a hole branch of “experts” all over the world. Our main goal is not to become their clones. We should provide a classical informing instead of being an instrument of propaganda”.

8. Sergiy Leshchenko politician, Ukraine:
“Politician should protect values not names. The main politician’s ally should become a society not a Politburo”.

9. Yuriy Nikolov Our Money:
“People who appeal to journalists, as the want them to become corruption fighters at the same time give us authority that should be divided among all members of the society. It means that these people just shift the responsibility onto someone else’s shoulders”.

10. Nastya Stanko hromadske.tv:
“The war isn’t black and white. The war has a lot of different shades. That’s what we should talk about”.

11. Roman Skrypin hromadske.tv:
“Nobody worked systematically on the journalism ethics and standards in Ukraine. Ethics is a question to everybody what can you allow yourself? It’s a question of self-control. But your responsibility is a common responsibility”.

12. Gregory Schwerk The National Television and Radio Broadcasting Council in Ukraine:
“The qualified content is a basis of media business. If people are ready to pay for this content you get an audience which can be represented to the advertiser. This is the main model which works in the media business. And business in the media sphere is not only possible, but also necessary”.

13. Zoya Kazanzhy journalist, deputy head of the Odessa Regional State Administration:
“I see that people are better than authorities and media. people are more dynamic. Independence is not a media’s need but people’s need. But leaning on my own experience, I think it’s better for journalist to be dependent. They think about you, they give you a task and your work is paid for. Not much but stable. It’s always like that – bad but stable”.

14. Natalka Popovych Ukraine Crisis Media Center, Ukraine:
“There are countries which work with international media systematically. Ukraine hasn’t been one of them till recently. We should always fight for the attention of media. Ukraine was on the front pages during the Revolution of Dignity but there are a lot of other factors that displace us from the international media. But the main goal was achieved – we explained that Ukraine is not Russia, that we have different interests”.

15. Jan Pieklo Executive director in Polish-Ukrainian Cooperation Foundation PAUCI Poland:
“The process of privatization in Poland wasn’t transparent and we can see the results now. A big amount of polish media were sold to the german companies and a lot of journalists were disappointed and just left. The situation is better in Ukraine because you already have a free market. Of course we see the oligarchs who dominate there but it at least exists”.