Esra has significant experience in digital transformation across news and current affairs. In less than a year since joining DW, Esra led an initiative to partner with Twitter to broadcast the German election returns and coverage, which broke all previous digital records at DW.
Before joining DW, Esra was at the BBC working across a variety of presences including the flagship news and current affairs show Newsnight, HardTalk, and the Travel Show, as well as projects with the Arabic and Turkish services. She also led the World Service’s YouTube team across 20 languages with results stretching to 550% growth in one year and gaining a nomination for best digital team at the British Media Awards in 2016.
Esra also worked for Al Jazeera in Qatar and Turkey where she was part of the award winning team for coverage of the Arab Spring, and prior to that at UN headquarters and UNICEF, working in communications/new media throughout. She’s also a former full time athlete, having represented Australia in Ice Hockey