Yulia McGuffie: Short Form and Visual Aspect are Media Trends of These Days


Yulia McGuffie is Former editor-in-chief of korrespondent.net. Since April 2014 she has been the host of Newsroom programme at Radio Aristocrats. Since June 2014 Yulia has been the head of digital projects section in Elena Pinchuk Foundation AntiAIDS. FIrstly she was responsible for re-launching of the foundation website, then Yulia launched a news website Aids.ua. In January 2016 she became ForumDaily editor-in-chief, that’s the American website for Russian-speaking community. Yulia also worked at Hromadske.tv where she has coordinated the website, online platforms and the team of social media managers. The participants of Lviv Media Forum 2017 will get familiar with Yulia’s new project – Charitum.com.

On 25-27th of May Lviv Media Forum 2017 is going to crowd together a number of prominent media persons. This year the programme includes over 100 speakers, that’s the record for the event. Journalists, media managers, experts and bloggers from 15 countries come to Lviv to talk about latest trends in media industry. In order to present brilliant speakers of #LMF2017 to the audience we start a series of mini-interviews with them. More interviews – on MediaLab.online.  


My most important professional achievement of the last year is launching of the project Charitum.com (launching process still continues). It took last 2 months. Hope the project will stay with me for a long time and will transform into interesting and useful media outlet.

Which events of media industry have impressed me most? To be honest -none of them! I’m not impressed by anything.

I think that short form and visual aspect of information are the main media trends. Social importance of the content is one more worthy trend.

Qualitative and honest content is the challenge for media community in the whole world as well as in Ukraine.

At Lviv Media Forum 2017 I hope to share my experience in total change of interests in my profession.

At Lviv Media Forum 2017 I want to learn about niche projects, new views on content producing and in general – what’s there in minds of media people.

The registration to Lviv Media Forum is available on the official web-site of the event.

You can get familiar with speakers here. The program is constantly updated.

V Lviv Media Forum is supported by National Endowment for Democracy, NED, The German Marshall Fund of the United States, Delegation of the European Union to Ukraine.

Investment company Dragon Capital is the general partner of the event.

Organisers: NGO “Lviv Media Forum”, School of Journalism UCU. With the assistance of Lviv City Council.